The Briefing

Christianity without a passion to turn the world right side up is not Biblical Christianity.

The intellectual decision most urgently facing humanity in our time is whether to acknowledge or disown Jesus Christ as the hope of the world, and whether Christian values are to be the arbiter of human civilization in the present instead of only in the final judgment of men and nations.

Our generation is lost to the truth of God, to the reality of divine revelation, to the content of God's will, to the power of His redemption, and to the authority of His Word. For this loss it is paying dearly in a swift relapse into paganism. The savages are stirring once again; you can hear them rumbling and rustling to the tempo of our times. Whole generations are growing up with no awareness of regeneration by the Holy Spirit, a species without clear ideas about sin and sacrilege, a race for whom God and the supernatural are virtually eclipsed, individuals with no interest in the imago Dei, no eternal concerns. —Carl F. H. Henry

Albert Mohler

Dr. R. Albert Mohler Jr. serves as president of The Southern Baptist Theological Seminary, the flagship of the Southern Baptist Convention, one of the largest seminaries in the world. Dr. Mohler helps Christians understand the underlying issues of this massive cultural shift and how to face the challenge of believing faithfully, living faithfully, and engaging the culture faithfully.

An institution has to decide, and it's not just an option it's a responsibility, how much diversity can be tolerated.

Humanity is involved in a massive universal conspiracy to supress the truth of God in unrighteousness. —R. Albert Mohler, Jr.

Dr. Greg L. Bahnsen

"The unbeliever opposes the Christian faith with a whole, antithetical system of thought, not simply with piecemeal criticisms. His attack is aimed not merely at certain random points of Christian teaching, but at its foundation. The particular criticisms utilized by the unbeliever rest upon basic key assumptions which unify and inform his thinking. It is this presuppositional root which the apologist must aim to eradicate if his defense of the faith is to be effective."

"Because the unbeliever has such an implicit system of thought directing his attack on the faith, the Christian can never be satisfied to defend the hope that is in him by merely stringing together isolated evidences which offer a slight probability of the Bible's veracity. Each particular item of evidence will be evaluated by the unbeliever's tacit assumptions; his general worldview will provide the context in which the evidential claim is understood and weighed. What one presupposes as to possibility will even determine how he rates probability."

"An unbeliever is not simply an unbeliever at separate points; his antagonism is rooted in an overall philosophy which is according to the world?s tradition; thus is an enemy of God in his mind and uses his mind to nullify or obviate God's word."

"The Christian can then teach the unbeliever that all wisdom and knowledge must take Jesus Christ as its reference point . The believer's thinking, just as the unbeliever's is grounded in a self-validating starting-point. This ultimate truth must be an expression
of God's mind; He alone speaks with unquestionable authority and self-attesting veracity. Thus Jesus categorically claimed to be the truth." —Greg L. Bahnsen, Always Ready, pp. 67-69

Understanding the Forces Transforming America

Why are big lies more believable than little ones?
How does terrorism really work?
Why do so many celebrities who “have it all” end up self-destructing?
Why are boys doing worse in school today than girls?
Why do we treat the problems of anger and depression with drugs?

Americans have come to tolerate, embrace and even champion many things that would have horrified their parents’ generation – from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today’s Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history.

“The Marketing of Evil” reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift-wrapped and sold to them as though it had great value. Highly skilled marketers, playing on our deeply felt national values of fairness, generosity and tolerance, have persuaded us to embrace as enlightened and noble that which all previous generations since America’s founding regarded as grossly self-destructive – in a word, evil.

Likewise, most of us mistakenly believe the “abortion rights” and “gay rights” movements were spontaneous, grassroots uprisings of neglected or persecuted minorities wanting to breathe free. Few people realize America was actually “sold” on abortion thanks to an audacious public relations campaign that relied on fantastic lies and fabrications. Or that the “gay rights” movement which transformed America’s former view of homosexuals as self-destructive human beings into their current status as victims and cultural heroes faithfully followed an in-depth, phased plan laid out by professional Harvard-trained marketers.

No quarter is given in this riveting, insightful exploration of how lies, both subtle and outrageous, are packaged as truth. From the
federal government to the public school system to the news media to the hidden creators of “youth culture,” nothing is exempt from
the thousand-watt spotlight of Kupelian’s journalistic inquiry.

In the end, “The Marketing of Evil” is an up-close, modern-day look at what is traditionally known as “temptation” – the art and science of making evil look good. That's why! 



Gordon Pennington began his career on Wall Street developing marketing communications for institutional investors and the emerging electronic banking services sector for Citicorp and serving as a consultant to both Chase Manhattan Bank and J.P. Morgan Bank. He then turned to fast growth consumer product markets, serving as Director of Marketing for Tommy Hilfiger, where he helped position it as the fastest growing menswear company in the world. Mr. Pennington is now known as an expert in many business area's and he has been a speaker at universities all over America.





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